Riding High: Lead Generation, Community Marketing
Establishing market relevance and fostering strong relationships with dealers are critical components of success for any global brand expanding into new territories. When a leading motorcycle tire brand, Michelin, sought to increase its presence and affinity in the Philippine market, they enlisted the expertise of Mosaic to navigate the challenges and drive tangible results.
How Mosaic Boosted a Global Motorcycle Tire Brand's Market Relevance in the Philippines
Objective
Michelin's primary objectives were twofold: to generate sales and to cultivate relationships with dealers nationwide. With the goal of increasing market relevance and affinity, Michelin needed a partner who could effectively engage their target audience and measure the success of their efforts.
Challenge
The primary challenge facing Michelin was the difficulty in accurately measuring the success of their social media initiatives. Without clear metrics and insights, it was challenging to gauge the impact of their marketing efforts and optimize strategies for maximum effectiveness. Additionally, building relationships with dealers across a diverse geographic landscape presented logistical challenges that required a strategic approach.
Scope of Work
BRAND AND COMMUNICATION STRATEGY
Mosaic developed a comprehensive brand and communication strategy tailored to Michelin's objectives and target audience preferences. This included refining messaging, storytelling, and visual elements to resonate with the Philippine market and differentiate Michelin from competitors.
SOCIAL MEDIA ADS
Leveraging Michelin's existing social media presence, Mosaic crafted highly targeted ads across platforms like Facebook, Instagram. By employing advanced targeting techniques and compelling creative assets, they optimized ad performance to drive engagement, leads, and sales.
The Results
Mosaic's strategic approach to brand building and social media advertising delivered impressive results for Michelin:
Generated 5000 high-quality leads in just one month, surpassing expectations and demonstrating the effectiveness of the campaign.
Achieved a remarkably low cost per lead of PHP 1.00, indicating the efficiency and scalability of the advertising strategy.
Strengthened Michelin's market relevance and affinity in the Philippine market, positioning the brand for sustained growth and success.
Mosaic helped Michelin overcome the challenges of measuring social media success and building relationships with dealers nationwide. By leveraging their expertise in brand strategy and digital advertising, Mosaic empowered Michelin to establish a stronger foothold in the Philippine market and drive meaningful results that propel the brand forward.